This is a concept advertisement from Colombia back in 2014. Pretty neat, thought I’d share it and if they made one, I’d buy it.
Mountain Dew’s soft drinks brand launches the first transformable plastic bottle in a tool designed for young people with extreme passion and entitled ‘Dew Bottle Tool’. The new Mountain Dew bottle contains a hexagonal recess in the lid, which can be used as a key for screwing the nuts. The product is mainly addressed to skaters who spend 50% of their time on the skateboard and the other half repair what they have destroyed. The concept of ‘Dew Bottle Tool’ belongs to Sancho BBDO Colombia (advertising agency), and the reactions range from appreciation for the idea to criticism of the product’s effectiveness and the target audience.
Below are screenshots from the advert or go watch it here https://vimeo.com/91569712