Look for specially marked packages and collect the codes. Each code is worth one or more icons which are then used to claim prizes.
20oz, 2L, 1L and 16oz = 1 icon
6-Pack (24oz, 16.9 oz, 16oz) = 6 icons
8-Pack (16.9 oz) = 8 icons
12-Packs & 24-Packs (12oz) = 3 icons
Fountain Cup = 1 icon via Pongr
Everyone that enters a Code will get at least 1 or 3 common Icons and a chance to win a rare Icon.
The Dew Common Icons are Sunglasses, Guitar, Headphones, Fish and Tent.
The Dew Rare Icons are Baseball Cap, T-shirt, Skateboard, Campfire and Cowboy Boots.
After you register at www.IconicSummer.com you can start turning your codes into icons, then once you get enough icons for anyone of 5 groups of prizes you can claim a prize from that group that still has a quantity left.
The Pepsi and Mountain Dew Iconic Summer promotion period begins May 20, 2013 at 12:00:01 p.m. ET and ends August 10, 2013 at 11:59:59 p.m. ET.