I was looking over some new Mtn Dew Trademarks and saw this one in the list. The Mtn Dew League was filed on September 1, 2017 but was used in public a little bit before that.
The trademark is described as a Goods and Services: entertainment services, namely, arranging, organizing, and conducting computer and video gaming tournaments and competitions and exhibits composed of interactive displays, participatory activities and contests centered around computer and video gaming; providing news and information related to computer and video gaming, video games, players, tournaments, schedules, statistics, strategy and tips; production of computer and video gaming related multimedia programs and distribution by means of television broadcasting and via the internet; fan club services.
Mtn Dew’s official description is: The Mountain Dew League is a brand new initiative to give less known teams a shot at glory. Teams from Europe and North America will get their chance to prove that they are the best of the best, fighting for a coveted spot in the ESL Pro League. MDL will also be providing amateurs and fans with content to help take their game to the next level.
The Mtn Dew League is a partnership with E-Sports Entertainment Association League (ESEA) which is an esports competitive video gaming community founded by E-Sports Entertainment Association (ESEA).
The jacket below was given away to MDL members… now I really want one or at least a t-shirt.